1. From here to maternity: birth of an online marketing campaign Publication: Oakland, Calif. : California HealthCare Foundation, [2009] Subject(s): Birthing CentersChoice BehaviorInternetMarketing of Health ServicesObstetrics and Gynecology Department, HospitalPrenatal CareConsumer BehaviorDelivery RoomsHumansPregnancyPregnant WomenSearch EngineFemaleCalifornia