Advancing health insurance literacy among Hispanic and Latino communities: lessons from FAIR Health's LAUNCH (Learn, Access and Understand Navigation of Choices in Healthcare) Español initiative
- Collection:
- Health Policy and Services Research
- Series Title(s):
- Brief (FAIR Health, Inc.)
- Contributor(s):
- FAIR Health, Inc., issuing body.
- Publication:
- New York, NY : FAIR Health, Inc., June 14, 2022
- Language(s):
- English
- Format:
- Text
- Subject(s):
- Health Literacy Hispanic or Latino Insurance, Health Mobile Applications Patient Navigation United States
- Genre(s):
- Technical Report
- Abstract:
- In this brief, FAIR Health presents salient learnings from the FH LAUNCH Español initiative that can inform current and future health insurance literacy (HIL) initiatives, whether focused on Hispanics/Latinos or on other vulnerable populations. Among the key lessons learned: (1) The Importance of Communicating through Diverse Channels and Culturally Relevant Messaging. Messaging and graphics that formed the backbone of the campaign were designed to be culturally relevant and visually appealing. The social media and digital ads performed well in reaching members of the target audience, with a reach that included nearly 600,000 impressions (reflecting over 95,000 individuals), most of these in the greater New York area. The dissemination campaign, which also included targeted organizational outreach, led to more than 85,000 app downloads. (2) Utility and Value of HIL Resources. Consumers deemed the FH Consumer Classroom app useful. Nearly 73 percent of survey respondents reported that they found the app “useful” or “very useful”; more than half (55 percent) of respondents said that the app made them more confident in their ability to evaluate healthcare quality and health insurance plans. (3) Acceptability of FH Consumer Classroom and Appetite for HIL Resources. Qualitative feedback revealed the need for “centralized” information, noting challenges in accessing healthcare and insurance information, especially when preparing young adults for navigating the healthcare system.
- Copyright:
- Reproduced with permission of the copyright holder. Further use of the material is subject to CC BY-NC-ND license. (More information)
- Extent:
- 1 online resource (1 PDF file (15 pages))
- Illustrations:
- Illustrations
- NLM Unique ID:
- 9918506281306676 (See catalog record)
- Permanent Link:
- http://resource.nlm.nih.gov/9918506281306676