Talking, reading, and singing to children are critical to ensuring their development of literacy and language skills. Current research supports the benefits of reading to young children and the benefits of talking, reading, and singing as a way of using language in the child's developmental environment. Reading aloud to children when they are 5 or younger is associated with enhanced social-emotional development, as observed in improved behaviors and attention4 and in positive developmental outcomes. Being read to early in life is associated with improved language ability, according to a meta-analysis of the impact of age of onset and frequency of reading on infants' and toddlers' early language and literacy development. Furthermore, improved language ability at age 2 predicts future language ability, as measured in a longitudinal study with, on average, five years of follow-up. However, a study using data from the California Health Interview Survey 2005-2009 found that foreign-born parents were less likely than U.S.-born parents to read to their children. Since 2014, First 5 California has funded Talk. Read. Sing., a social marketing campaign that educates parents of children 0-5 years old about the benefits of talking, reading, and singing every day to their children. The campaign encourages parents to interact with their young children to promote brain development as well as emotional and social growth. An evaluation of the campaign found high recall of the Talk. Read. Sing. social marketing messages among parents. Furthermore, recall and recognition of the messages were associated with an increased likelihood that parents would talk, read, and sing with their children from birth to age 5. The purpose of this policy brief is to use data from the California Health Interview Survey, a population-based representative survey, to do the following: (1) describe trends in parents' reading and singing to their children from birth to 5 years of age; (2) identify characteristics associated with reading and singing to children from birth to 5 years of age; (3) assess the reach of the Talk. Read. Sing. campaign, as well as the relationship between campaign awareness and reading and singing to children from birth to 5 years of age.
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