Developed by the Red Hot Organization, a leading international organization dedicated to fighting AIDS through popular culture, the poster to the right anticipates a specific audience, featuring images of homosexual men in an intimate pose. Recognizing that traditional health education methods were frequently ineffective, the creators of this poster use the combination of visual and textual messages to normalize and eroticize safe sex. The carefully positioned subjects in the photographs are provocative and instructional--the educational goal is to influence individuals to adopt specific behaviors. The voyeuristic presentation works in conjunction with the message: sex can be enjoyable and safe for homosexual men.
Copyright:
This item may be under copyright protection; contact the copyright owner for permission before re-use.