This poster from a community outreach project, the AIDS Resource Center in Dallas, exploits the predominant public fear of AIDS. In the photograph, a man on a darkened urban street is unknowingly stalked by an anonymous specter representing the disease. When isolated from the text, the image elicits anxiety from the viewer--a man is threatened and there seems to be nothing to prevent an imminent attack. There is also an implicit connection between the urban setting and the disease. When read along with the headline, however, the poster announces that the viewer could be naively harboring an equally dangerous killer. The accusatory tone, implying individual responsibility, is in sharp contrast with the textual argument that the only way to fight AIDS is through "compassion, common sense, and information.". NOTE: Original is blurry.
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