This poster from the Milwaukee AIDS Project appropriates the format of a standard vision test to grab the viewer's attention before he or she can identify the subject. This is a different kind of test, laid out on torn, wrinkled paper and posted on a dimly lighted wall. The viewer is instructed to, "Take this vision test." Why? The imagery suggests that the information on the poster has been neglected or obscured--it may have been torn down, thrown away, and then put back. As the message becomes more solemn it is also harder and harder to read, figuratively suggesting that the closer you look at the threat presented by HIV/AIDS the more distressing the conclusions. Designed to warn and inform, the poster relies on statistics to alert the reader to the future threat of HIV transmission and AIDS-related illnesses--a threat that may have become obscured by false confidence or misinformation.. NOTE: Slide of original poster image is slightly blurry.
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