This poster is the result of a collaborative effort between the California Medical Association, public health officials, and community outreach programs. While the visually neutral subject--an unidentified glass--has no clear meaning independent of the text, the message is designed to address the unfounded fears about transmission in general. The "Fight Fear with the Facts" campaign began in 1987 as a media-intensive program focusing on educating the general public, not specifically high-risk groups. Designed to increase awareness and understanding about AIDS, the campaign objectives included presenting the facts, reducing fear, refuting misconceptions, and directing the audience to additional information sources.. NOTE: Slide of original poster image is slightly blurry.
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