Despite the amazing successes of immunization programs, noncompliance with recommended vaccination schedules has prompted public health departments to continue their promotional campaigns. Opposition to immunization is particularly common within the alternative medicine community, with many practitioners denying its safety or usefulness. Such opposition has been a factor in leading many people to become more concerned about risks of immunization than the risk of developing diseases that are no longer part of everyday experience in developed nations. In order to respond to this movement, public health departments continue to develop advertising campaigns for the promotion of vaccination. This recent poster from the Vermont Department of Health uses a storybook motif with illustration and rhyming headline, "Have your tots had all their shots?" While playful in design, the message in the caption is serious: immunizations protect children from a long list of diseases including polio, diphtheria, tetanus, pertussis, hepatitis B, influenza, rubella, measles, and mumps.
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