This animated poster from the National Heart Foundation of Australia's "Be Smoke Free" campaign portrays a group of people engaged in an array of outdoor activities such as bike riding, skateboarding, surfing, and playing tennis. The message, that these are smoke-free activities, is made implicit by the headline announcing, "Smoke free's the go." The poster also effectively uses anti-smoking iconography--a circle with a cigarette inside and a line through it. Within the animated scene, some of the characters wear shirts with the no-smoking icon, while the same symbol is featured on a street sign and frames the border of the poster. The message at the bottom of the poster, "Get your heart into it," refers to the connection between cigarette smoking and heart disease.
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