In 1961, Congress authorized President John F. Kennedy to designate the third week in March as the annual National Poison Prevention Week. The Poison Prevention Week Council was organized to coordinate this annual event and encourage local communities to raise awareness of the dangers of accidental poisoning and to take preventative measures as warranted. This IPCS poster is part of this tradition of accidental poisoning prevention. In the photograph, two children crouch beside a window, preparing to open a bottle of weed killer. One child looks back over her shoulder, evoking a sense of helplessness. The message is clearly and prominently presented above the photograph, "Children At Risk!" At the bottom of the poster, viewers are encouraged to "Store chemicals safely out of reach of children.
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