This 1935 poster uses the technique of modeling--encouraging the viewer to mimic the depicted behavior. In the illustration, a woman makes her way through the snow to mail her gifts and letters, all adorned with Christmas Seals. The headline provides a motivation complementary to the portrayal of generosity, inspiring confidence that "Tuberculosis is preventable and curable." Another common technique, the inclusion of the annual Christmas Seal itself in the design, was used to encourage yearly purchase of newly minted and collectable stamps.
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