The image of Santa Claus in this 1924 poster, proudly holding a letter bearing a Christmas Seal, also equates buying the stamp with offering a gift in the popular tradition of the holidays. Borrowing from the commercial advertising technique of sloganeering, and implying that the money used to buy the stamps could lead to elimination of the disease, the message "Stamp out tuberculosis" is included. Stamp buying allowed average people to feel like they were contributing to the voluntary, professional, and governmental effort.
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