Social marketing
- Uniform Title(s):
- Social marketing (George Washington University. Department of Medical and Public Affairs)
- Contributor(s):
- Larson, Douglas, film producer Bucher, Miriam, screenwriter George Washington University. Department of Medical and Public Affairs. production company.
- Publication:
- Airlie, Virginia : George Washington University, School of Medicine and Health Sciences, Department of Medical and Public Affairs, [1978]
- Language(s):
- English
- Format:
- Moving image
- Subject(s):
- Contraceptive Agents Contraceptive Devices Social Marketing Advertising Health Promotion -- methods Developing Countries
- Genre(s):
- Documentaries and Factual Films
- Abstract:
- The delivery of condoms and oral contraceptives through a social marketing or commercial retail sales program is demonstrated using projects in Jamaica, El Salvador, and Bangladesh as examples. In all three of these countries, product marketing campaigns have made use of indigenous research, product symbols and slogans, advertising, education, and the selection and development of new and traditional outlets to increase contraceptive availability and use.
- Copyright:
- This item may be under copyright protection. Please ask copyright owner for permission before publishing.
- Extent:
- 020 min.
- Color:
- Color
- Sound:
- Sound
- Provenance:
- Gift; Media/Materials Clearinghouse, Johns Hopkins Center for Communication Programs; 20011203; Acc# 2002-14.
- Technique:
- Live action
- NLM Unique ID:
- 101197838 (See catalog record)
- OCLC no.:
- 1286942240
- Permanent Link:
- http://resource.nlm.nih.gov/101197838