June 20, 1970

Dr, Joshua Lederberg
Stanford Hospital
seantord University
Stanford, California 94305

Dear Dr. Lederberg:

In your recent syndicated column, Science and Man--"The Searcn for a Clean
Detergent", you mention the efforts of the chemical industry to coime up with

a washing compound that will satisfy the housewife's demand for an effective
cleaner and at the same time answer the current cry for a biodegradable product
that will not further pollute our distressed earth.

I wonder if you have not become acquainted with the product of a local (bay
area) firm which for the lifetime of its product line (since 1915) has been
concerned about biodegradability and the total health of its users.

Shaklee Products is based in Hayward, California, and is sold only through
neighborhood distributors, so you will not find it on your supermarket shelves
or trumpeted from the pages of the slick magazines. But I think it merits sore
attention at this time of concern, since so many of Who use Snaklee products
continue to shake our heads when we read articles and columns like yours, ana
say to ourselves, "don't they know about Shaklee?"

So, instead of staying at this negative level of consumer reaction, I've ue-
cided to go one step farther and bring Shaklee to your attention. I'm enclosing
some materials for your information, and I will be glad to refer you to other

authoritative sources, if you'll] just give me a call. —— Plea e te {

Basic-H, aS you w#1] note, tho not strictly either a deteryent or a soap, nas
cleaning qualities surpassing both, according to its users (tho I adwit this
may be a subjective evaluation). On a more objective level, it is

nontoxic (you_can drink it without harm, or pour it on your
plants--1t makes a good spray for aphids simply because
it drowns then!)

non-irritating to the skin (it's approximately tne same pH as your
skin, is neitner drying nor irritating, is a geod skin
cleanser)

far-more economical than any of the popular cleaning products,
because you're buying a concentrate and not paying for
water that is cheaper out of your faucet

non-volatile (not like a solvent)

biodegradable (breakdown begins almost immediately and is complete.

No phosphate 1s used in liasic-H. )
Dr. Joshua Lederberg ee
June 20, 1970

Basic-h, the nrincipal actor in the cast of Shaklee cleaning products, is

an all-purpose cleaner, saves buying a different product for each of a dozen
nousenold uses. You make a window-cleaner, furniture cleaner, woodwork
cleaner, floor-cleaner, dish-wasner from it, depending on the concentration
you use. It also doubles as a shampoo, nandcleaner after working on tne car,
bubble-bath, baby+s bath. Incredible? Yes, but ask any Snaklee user and
you'll find he's found these and a hundred otner uses for it.

I'm also enclosing information on SaC, Shaklee's germicidal concentrate, which
may Se of interest to you.

I welcome a call or a note from you, should you want further information.
Sincerely,
of

I VA
\ ele al fe Chae 4A A. rege —_
Mrs. Jane Beauchamp

1271 Patlen Drive
Los Altos, California 94022

967-8316 (home)

323-6122 (office)

PS. Since the whole story of Shaklee cannot be told without a
trial--it sounds too good to be true!--I'd be happy to
make whatever arrangement you'd like to demonstrate
or make it available to you, for use or testing.