THE UNIVERSITY OF WISCONSIN
MADISON 53706

OCEPARTMENT OF FSYCHOLOGY
PSYCHOLOGY BUILDING
CHARTER AT JOHNSON

June 24, 1969

Joshua Lederberg

Department of Genetics
School of Medicine

Stanford University

Palo Alto, California 94304

Dear Dr. Lederberg:

Enclosed are copies of the article you requested, "Fear communications

in the acceptance of preventive health practices" as well as an article
that appeared in Psychology Today. | have a chapter in the new Borgatta
and Evans book, Smoking, Health and Behavior, Aldine Publishing Co., 1968,
that begins where the fear communication Information begin. These two
chapters give an up-to-date interpretation of the theoretical issues.
Thank you for your interest.

Sincerely,

i Aj tog : m, * : i Ji
or rn Cah, bo. ik; in, fi bow fiat

Howard Leventhal, Ph.D.
Professor

HL/bs

yw? *

Thank you ¥Wery much.

My point of inmediafe interest is the way that the presentation of
superordinate goals can contribute to an effective sense of urgency
about world order.

rer Coty

CC. Lo le

gaee™

aww m off

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