COPYRIGHT 1902 BY E. S. MAYO 
's 
DRUG NEWS 
Our Motto-"Get Well, Stay Well." 
Published by 
( Your Name and Address'). 
November, 1902 
Latest Fashion Notes. 
Your Object and Ours. 
'T'HERE is little if any change in the cut of 
porous plasters from last season. Except 
for evening wear they are not quite so decollete. 
TN a hundred different ways we make it an 
object for you to spend your drug store 
money here. This is our study day and night. 
Your object is to get medicines, toilet articles 
and sick-room appliances that are pure, care- 
fully made, the right thing for the purpose, and 
to buy them at prices that represent the lowest 
margin at which we can afford to carry them in 
stock and purvey them to you Our object is 
to enable you to exactly carry out your object. 
Every article coming into our store is bought 
with care and thoroughly inspected. If a flaw 
in quality is found in it-solid, liquid or fluid- 
back it goes to the manufacturer. It is never 
offered for sale. We have no " job lots" in our 
business. Grades and qualities there are in 
some things of course, but whether you could 
detect it or not, a 50-cent article, alone or in 
compound, is never passed over our counter at 
the valuation of $1.00- or at any other price 
above its actual grade. It pays to deal with us. 
The Greenwood cough is coming in with the 
cold weather. It is, for the most part, worn 
negligently about the throat and chest, and is 
much met with at church aud theatre, where it 
often interferes with the enjoyment of the party 
sitting next to it. It is not popular among sen- 
sible people, and should be discouraged. 
Corns are still on the feet of the 400 who have 
rot tried our excellent corn solvent. 
Some of the most fashionable headaches ex- 
tend well down over the ears, and are not infre- 
quently set off with a touch of neuralgia. The 
effect is striking ; but ladies who use our head- 
ache powders find it impossible to follow the 
prevailing style in this respect. 
WINTER STYLES. SOME NEW THINGS IN DARK FUR. THE 
Cod Liver Oil. 
Drug News, 
POR over a hundred years Cod Liver Oil has 
been doing a great work for humanity. As 
far back as 1766 it was employed in the treat- 
ment of rheumatism and gout; and in 1841 it 
came into general use in Great Britain for 
chronic cutaneous eruptions, pectoral com- 
plaints, and in all cases where there was im- 
paired assimilation and nutrition. In pulmon- 
ary consumption it is of supreme value, but its 
use should be continued from four to six weeks 
before looking for decided results, although the 
favorable change often occurs earlier. 
Some idea of the extent of its employment 
may be gathered from the fact that off the coast 
of Norway about 40,000,000 codfish are taken 
annually. By various processes the oil is ex- 
tracted from the livers of these fish, giving, as 
may be supposed, different grades distinguish- 
able mostly by their color and odor. 
It has the characteristic smell of shoe leather 
(much of it is used in leather finishing) but 
this odor becomes less offensive in proportion 
to the purity of the oil - the purity being indi- 
cated for the most part by its lightness of color. 
The best brands come from Norway, and it is 
this choice imported brand which we sell so 
much of and which has gained such an enviable 
reputation. 
Published Monthly 
'or the mutual benefit of our patrons and 
ourselves. Also for those who are not 
now our regular customers, but 
will be on better acquaintance. 
Entered in Every Household Hereabouts 
as First Class Matter. 
E-ditorial. 
''J7HE main province of this little paper 
is to tell the truth. In every neigh- 
borhood where there are several drug 
stores there is generally one that is, on the 
whole, the best. They may all be good, 
but there must be a difference, and there 
can be only one best. We do not propose 
to say anything about the others but we 
desire to give you some insight into our 
ideas - the aims, ambitions, methods 
which direct the conduct of our business 
(and the truth is always good enough for 
us) and if you conclude, as we believe 
you will, that our store is worthiest of 
your confidence, then we shall be pleased 
to have you transfer your patronage from 
the second best-or third best-to us. 
It Does. 
Cod Liver Oil is remarkable for its ease of 
assimilation. Weak constitutions are nearly 
always the result of poor nutrition, the digestive 
organs failing to take in the much needed fatty 
substances from ordinary food. Cod Liver Oil 
is a short-cut remedy for all this. It is readily 
absorbed, at once builds up the scanty tissue, 
and restores vigor to the whole system. 
Those who have used our oil in past seasons 
need not be told of its excellence. Those who 
are not familiar with Cod Liver Oil in general, 
and the superiority of our imported brand in 
particular, are cordially invited to try it in all 
cases where its use is indicated. 
Please remember this : if any customer 
leaves our store in any way dissatisfied 
with his purchase and "keeps mum'' 
about it, he does us a double injustice- 
for he lays the foundation in his own mind 
for suspecting our good faith, and he de- 
nies us the opportunity to right the wrong 
if there be any. Therefore, be frank at 
all times and let us build up a mutual 
confidence that shall be also to our 
mutual profit. 
CatcKing Cold. 
'T'HIS is the season for catching cold. Some 
people seem determined to catch cold at 
all times - they are constantly "chasing it.'' 
That is, they don't pay proper attention to the 
changing of underclothing with the change of 
season - or they bundle up too much, keeping 
themselves in a sort of continuous perspiration 
which is about as bad. In any case, a bottle of 
our Cough and Cold Cure is the best possible 
investment-always reliable, always helpful. 
Our prescription trade shows a steady 
growth each month. It is the important 
part of our business. Our stock of drugs 
and chemicals is very complete, and our 
system of compounding perfect. The Clinical Thermometer. 
Smoke Up ! 
■'TT'HE average normal temperature of the hu- 
man body is 98.4. In children it averages 
a little higher than in adults and a little higher 
in the female sex than in the male. 
The temperature is also nearly a degree 
higher in the afternoon and first part of the 
night than in the early morning hours. It falls 
from a little after midnight to six or seven in 
the morning and then again gradually rises till 
midnight. Consequently if the temperature 
is taken at 5 P. M and again at 10 P. M., and 
is found to have risen nearly a degree, it would 
not indicate any increase in fever. A rise of 
two degrees in children is very common from 
the most insignificant causes and in itself need 
excite no alarm. 
The clinical thermometer has the degrees and 
fractions of a degree marked on the glass stem, 
and should be self-registering and have a mag- 
nifying face. A little arrow marks the normal 
point. 
A Chemico-Nautical Stanza. 
A yachting party, becalmed all day, 
Ate to pass the time away. 
And when they all had indigest- 
ion, one of them searched the medicine chest. 
Some Soda Bicarb, came to light, 
Which raised the wind and fixed things right. 
A beggar, sadly in need of a pair of trowsers, 
figured out that physicians had to wear pretty 
good clothes and would be most likely to have 
some to give away. Seeing a doctor's sign, he 
rang the bell and the door was opened by an 
elderly sweet-faced lady. 
" Madame," he said, " I am very hard up and 
have called to see if I could obtain a pair of the 
doctor s cast-off trowsers." 
Smiling, the old lady replied- 
" I am the doctor." 
& 
Mayor Low of New York, driving about the 
Berkshire Hills, saw a mile-stone indicating 
the distance to Stockbridge as 4 miles when he 
knew positively it couldn't be over 3. 
" What is the matter with that mile stone?" 
he asked, turning to the driver. 
''Oh, nothing," was the reply. ''The mile- 
stone is all right only it's in the wrong place." 
To TaKe the Temperature. 
After shaking the index down below the 
arrow, place the bulb in the mouth under the 
tongue and tell the patient to close the lips, 
holding the thermometer in place five minutes, 
or place it in the arm pit, bring the arm across 
the chest so as to imbed the thermometer 
deeply in the folds of skin and keep it there 
five or six minutes. 
To take an infant's temperature, oil the bulb 
and insert it about an inch into the rectum. 
The temperature in the rectum is a little higher 
than in the mouth or arm pit. 
0 
Lady-" Have you Specific No. io?" 
Druggist-" Sorry, madame, but we're just 
out of No. io." 
Lady-" Never mind - two bottles of No. 5 
will do as well." 
aS? 
Strange paradox : some girls who don't fancy 
work do fancy work. 
The Pulse. 
A. Cold C\it. 
The pulse is due to the movement of the 
blood within the arteries, and as the movement 
is caused by the contraction of the heart, the 
character of the pulse is modified by the condi- 
tion of the heart and also of the blood vessels. 
The average pulse rate in the adult is about 
76 beats per minute, but it varies greatly accord- 
ing to age. At birth it is 130 to 140 ; during the 
first year, 115 to 130; during the second year, 
100 to 115 ; third year, 95 to 105 ; from 7th to 
14th, 80 to 90 ; from 14th to 21st, 75 to 80 ; from 
21st to 60th, 70 to 75 ; and in old age 75 to 80. 
To Count the Pulse. 
Place the finger over the radial artery at the 
wrist and count the beats for fifteen seconds, 
then multiply by four. The result is the num- 
ber of beats per minute. 
"Isay, Jimmie, airi tyou de big chump 
not to wait till after the Jeshble to get that 
toothache /' ' IF YOU ARE NOT STRONG, AND DREAD THE COLD WEATHER 
You cannot make a Better Friend than 
OUR COD LIVER OIL. 
Frail people, thin people, those who feel keenly the rigors of Winter 
instead of enjoying healthfully the snappy cold which is normal to the 
season and the climate, should fortify their systems against these weak- 
nesses. It can be done with Cod Liver Oil, well known to be a marvel- 
ous up-builder of tissue - and tissue is what you want! Remember, 
there are many inferior Cod Liver Oils on the market, and that ours is 
THE PUREST NORWEGIAN BRAND, 
having the unpleasant taste and odor reduced to a minimum, yet retain- 
ing all its remarkable efficacy for the purposes named. Give it a trial. 
It's a great friend and helper to thousands-it will help you ! 
Our albite Pine expectorant, 
For COUGHS, COLDS, SORE THROAT and CHEST, 
is also now in season. It is very carefully prepared and gives relief in 
every case. Wholly safe to take-doesn't upset the stomach. 
CURE THAT COUGH before it gets worse. Many a milder one 
has had an epitaph at the other end of it. 
Perhaps you are keeping other people awake nights, too. 
( Change this name if you call it something different.} 
Whenever you see this on a 
Prescription you are to 
Remember 
to bring to us at once to be filled. It is there also to remind you that 
if you do bring it to us it will be 
(Reliably Dispensed and for a Reasonable Charge. 
(Your Name and Address in Full.}