NATIONAL MEDICAL AUDIOVISUAL CENTER PROPOSED EXPANSION AND LOCATION FEASIBILITY STUDY O'CONNOR & KILHAM ARCHITECTS 101 PARK AVENUE NEW YORK N. Y. 1968 NATIONAL MEDICAL AUDIOVISUAL CENTER PROPOSED EXPANSION AND LOCATION FEASIBILITY STUDY O'CONNOR & KILHAM ARCHITECTS 101 PARK AVENUE NEW YORK N. Y. I960 SYNOPS IS 1® The general conclusions of this Study are: The NMAC would be more advantageously located in Bethesda. The over-all space requirements of 106,480 sq. ft, programed for 1973 can be reduced to 91,430 sq. ft® by consolidation with certain existing activities and facilities of the NLM currently duplicated because of distance. Exclusive of the parking, the cost of expanding in Atlanta, or redeveloping in Bethesda, would be approx- imately the same, namely $5,900,000, prices as of this date • The time allowance for planning, construction and occupancy should be about four (4) years. 2, Answering the specific questions: Abandonment of the highly specialized installation of the NMAC in Atlanta is economically justified. Relocation of the NMAC on the limited site of the NLM in Bethesda is reasonable, provided the facility is integrated with the ’’Proposed New Facility” expansion program of the NLM of 1967. CONTENTS List of Exhibits Page No. I. GENERAL A. Authorization 1 B. Character and Extent of Services 1« Project Description 1 2. Scope of Work 1 3. Time of Performance 1 4. Purpose 2 C. Background Information 1. Location 2 2. Existing Conditions a. NMAC (Atlanta) 2 b. NLM (Bethesda) 2 3. Present size of NMAC and proposed expansion 2 4. Site a. Atlanta 3 b. Bethesda 4 D. Information Furnished 1. From NLM and NMAC 5 2. Information available to Architect 5 E. Meetings 5 F. Criteria and Assumptions 1, General 6 2, Particular to the NLM Site - Bethesda 6 3, Particular to the NCDC Site - Atlanta 6 II. SURVEY A. Requirements 1. Feasibility Study 7 2. Scope 7 3. Report 8 4. Presentation 8 5. Delivery 8 Page No. IV. COMPARISON OF BASIC SCHEME AND ALTERNATE SCHEME A. Characteristics 1. Location 72 2, Existing Physical Conditions 73 3. Organization and Operations 74 4, Space Requirements 74 5. Site Development 75 6, Outline Specifications 78 7• Phasing and Time Schedule 82 B• Cost Estimates 1. Comparison of Cost 83 2. General Notes 83 3. Considerations 83 C. Advantages and Disadvantages 1. Basic Scheme - Moving to Bethesda 84 2* Alternate Scheme - Remaining in Atlanta 84 Vo CONCLUSIONS AND RECOMMENDATIONS A. Conclusions 1. Questions 85 2. Survey 85 3. Location 85 B. Recommendations 85 Appendices Page No. B. Activities of the NMAC lo Brief History of NMAC 8 2. Present Organization of NMAC 9 3. Office of the Director 9 4. Sectional Activities of the NMAC a* Acquisition, Retention, Distribution Section 11 b. Audiovisual Systems Planning Section 12 c. Cataloging and Special Reference Section 13 d. Educational Studies & Development Section 14 e. Graphic and Photographic Arts Section 15 f. Motion Picture and Television Section 16 C. Growth of Activities 1. The Record 17 2. Projected Growth FY-1969 - FY-1973 17 D. Expansion Program FY 1973 1. Space Requirements 19 2. Percentage of Expansion of Personnel and Space 19 3. Types of Spaces Required 19 4. Comparison of Space Requirements 32 5. Analysis of Space Requirements by Sections 32 E. Transfer of NMAC to NLM - Alternate Locations 1. Basic Scheme-Relocation in Bethesda on NLM Site 32 2. Alternate - Expansion in Atlanta on NCDC Site 32 HI. ANALYSIS AND DEVELOPMENT A. Basic Scheme - Relocation in Bethesda on NLM Site 1. Analysis of Conditions 37 2. Other Programs Affected 39 3. Assumptions for this Study 40 4. Types of space 40 5. Adjustment of NMAC Expansion Program 40 6. Schematic Plans 42 7. Future Expansion 49 B, Alternate - Expansion in Decatur - NCDC Site 1, Analysis of Conditions 49 2# Other Programs Affected 52 3, Assumptions for this Study 53 4, Types of Space Involved 52 5, Adjustment of NMAC Expansion Program 53 6, Schematic Plans 54 7, Future Expansion 61 LIST OF EXHIBITS EXHIBITS Page No. 1 NCDC Site on Outskirt of Atlanta, Georgia 3 2 NLM Site at Bethcsda, Maryland 4 3 Organization of NMAC, 1968 10 4 Acquisition, Retention & Distribution Section 11 5 Audiovisual Systems Planning Section 12 6 Cataloging and Special Reference Section 13 7 Educational Studies and Development Section 14 8 Graphic and Photographic Arts Section 15 9 Motion Picture and Television Section 16 10 20-Year Record of Film Distribution 17 11 5-Year Projection of Units Output 18 12-1 to Schedule of Present and Projected 12-11 Space Requirements 20-30 13 Comparison of Present and Projected Space Requirements by Types 31 14 Diagram of Space Requirements I 33 15 Diagram of Space Requirements II 34 16 Diagram of Space Requirements III 35 17 Diagram of Space Requirements IV 36 18 NLM Site, Bethesda, Maryland 38 19 Photo of NLM Building, 1968 39 20 Diagrammatic Summary of Program Requirements - FY1973 and adjustments for Bethesda 41 21 Basic Scheme (Bethesda) ”A,f Level Plan (Ground Floor, NMAC 44 22 Basic Scheme (Bethesda) NMAC - 1st through 6th Floors 45 23 Basic Scheme (Bethesda) NMAC - "B" and "C" Levels, Cross Section 46 24 Basic Scheme (Bethesda) NMAC - Diagrammatic Section 48 24-A Scale Model of NLM - Basic Scheme 43 25 NCDC Site, Decatur, Georgia 51 26 Present NMAC (Building #3, NCDC Site), Decatur, Georgia 50 27 Alternate Scheme (Atlanta) - Ground Level Plan 55 28 Alternate Scheme (Atlanta) - 1st, 2nd, 3rd and 4th Floor Plans 56 29 Alternate Scheme (Atlanta) - 5th and 6th Floor Plans. Cross Sections 57 30 Alternate Scheme (Atlanta) - Diagrammatic Section - Existing Building Rehabilitated 58 31 Alternate Scheme (Atlanta) - Diagrammatic Section - New Building 59 EXHIBITS Pggg.NQjL 31- Location of New Building - Alternate Scheme 54 32 Sub-sub Basement, Building #3 - Existing Plan 62 32- Sub-sub Basement, Building #3 - Proposed Rehabilitation 63 33 Sub-Basement, Building #3 - Existing Plan 64 33- Sub-Basement, Building #3 - Proposed Rehabilitation 65 34 Basement Plan, Building #3 - Existing Plan 66 34- Basement Plan, Building #3 - Proposed Rehabilitation 67 35 First Floor Plan, Building #3 - Existing Plan 68 35- First Floor Plan, Building #3 - Proposed Rehabilitation 69 36 Proximity of Medical and Health Institutions to NLM 70 37 Proximity Medical and Health Institutions to NMAC 71 Photo Credits: Photographs on Pages 3, 11, 12, 13, 14, 15, 16, 50, 70, and 71, courtesy of the National Medical Audiovisual Center, Photograph on Page 4, courtesy of National Institutes of Health, 1 NATIONAL MED[CAL AUDIOVISUAL CENTER Proposed Expansion and Location FEASIBILITY STUDY 1• general A. Authorization Contract No, PH43-68-767 - entered into on the sixth day of October 1967 by the United States Government and O'Connor and Kilham, Architects of the City of New York. B. Character and Extent of Services 1 • Project Description To survey the current usage, and project the future space requirements of the National Medical Audiovisual Center (NMAC), and to compare the alternatives of retaining the National Medical Audiovisual Center (NMAC) at Atlanta, Georgia, or of relocating to the National Library of Medicine (NLM), Bethesda, Maryland, 2, Scope of Work A comparative study of the physical requirements and estimated cost for: a. The relocation of present and projected facilities of the National Medical Audiovisual Center (NMAC) in a new structure on the National Library of Medicine (NLM) site in Bethesda, Maryland, and b. The construction of additional facilities, and the rehabilitation of existing National Medical Audio- visual Center building in Atlanta, Georgia. To accomplish the above, a survey of the present utilization of space, development of a program of requirements, and preparation of schematic plans on which cost estimates can be based, was required, 3• Time of Completion One hundred and fifty days from above date of contract, extended to April 30, 1968. 2 4. Purpose The initial purpose of this report was to determine i a. Whether the abandonment of highly specialized installations in Atlanta} costly to replace elsewhere} was economically justifiable. b. Whether a special purpose facility should be re- located on the NLM site in Bethesda where space for future development of the NLM is extremely limited. C. Background Information 1. Location a. The main facilities of the National Medical Audio- visual Center are located within the National Communicable Disease Center complex in the suburb of Decatur, 7 miles northeast of downtown Atlanta, Georgia. The Distribution Center, and the Cataloging and Special Reference functions are located in a temporary building in Chamblee, nine miles away (known as Chamblee Annex). b. The National Library of Medicine is located on Wisconsin Avenue in the southeast corner of the National Institutes of Health reservation in Bethesda, Maryland, across Wisconsin Avenue from the National Naval Medical Center. 2. Existing Conditions a, NMAC (Atlanta) In 1961, the National Medical Audiovisual Center, then part of the Communicable Disease Center, moved into the newly constructed Building No. 3 of the National Communicable Disease Center complex on Clifton Road in Decatur, Georgia, This 4-story building, consisting of 43,800 gross square feet, was designed to house all the functions of the Medical Audiovisual facility. A substantial portion of the building was specifically designed and equipped for the production of audiovisuals including motion pictures, video tapes, and other audiovisual forms. By 1966 the building was no longer adequate to meet the growing demands of space occasioned by the expansion of programs and activities. A temporary building was leased in Chamblee, Georgia, consisting of 9,100 gross square feet. Acquisition, Retention, Distribution, Cataloging and Special Reference functions were moved out of the building at Decatur and into the Chamblee Annex. At this writing the space in the Chamblee Annex is almost completely taken up, again, due to continued expansion. Effective 1 July 1967 this Audiovisual Facility of the Public Health Service became a component part of the National Library of Medicine in Bethesda and was newly designated the National Medical Audio- visual Center. b, NLM (Bethesda) The present building of the National Library of Medicine was first occupied in 1962 as a traditional medical library. The Library was formerly the Armed Forces Medical Library, first underway in 1836 as the Library of the Surgeon General's office. The computer-based Medical Literature Analysis and Retrieval System (MEDLARS) was installed with resulting alterations in 1963. The success of the MEDLARS installation as a tool of bibliographic research, the enlarged scope of collecting activities, and the new and much broader responsibilities of the NLM under the Medical Library Assistance Act of 1965, created an ever increasing demand for space, which currently is being met at the expense of space allowed for the basic library functions of the NLM and the growth of its collection, and by renting commercial space. In 1967, a Feasibility Study was prepared on in- creasing the floor area of the present building by 229,800 gross square feet in a new structure to house all the NLM activities other than those of the traditional medical library. 3. Present size of NMAC and proposed expansion The present National Medical Audiovisual Center employs 143 persons and occupies a net area of 33,330 square feet of usable space (26,880 in Decatur and 7,130 in Chamblee). The proposed expansion for the 1973 Program projects the employment of 249 staff members and 106,480 net usable square feet of floor area. 3 4. Site a* Atlanta (Exhibit 1, at right). The additional space re- quired would be acquired by an addition to the existing Building No. 3. For functional and practical reasons, the direction of the expansion would be to the east over existing park- ing spaces, which it would be necessary to retain. Additional parking spacfe will require acquisition of more land. The additional utilities required would be provided by expanding the existing system and central power plant as needed. NCDC site on outskirts of. Atlanta, Georgia. Exhibit 1 4 b. Bethesda (Exhibit 2, at right)• The site of the NLM, a part of N.I.H., is also very limited as to expansion. To the west of the existing NLM, the present Parking Space is reserved for future stack expansion. The area to the south is earmarked for the expansion project of 1972, described in the above mentioned Feasibility Study of 1967. This leaves a small site to the north of the main National Library of Medicine parking area, which it is proposed to utilize in this study. The utilities would be an expansion of the central N.I.H. systems. Parking also is critical, with no land considered as assignable outside the area of the NLM site. NLM site at Bethesda, Maryland. Exhibit 2 5 D. Information Furnished NIH - National Institute of Health NLM - National Library of Medicine NMAC - National Medical Audiovisual Center NCDC - National Communicable Disease Center 1. From NLM and NMAC - See Appendix I for details. a. Statement of Scope of Work for this study. b. Descriptive references on history, record, and activities of NMAC. c. Statement of NMAC present program missions and functions. d. Organization and personnel requirements of the NMAC. e. Proposed program expansion - next five years. f. Floor Plans of Building #3 in Decatur and Chamblee Annex (with notes on activities and personnel). g. Photographs. h. Site and Utility plans at the NCDC complex at Decatur. i. Soil boring information at the NCDC complex. j. Information on the proximity of health agencies, hospitals, schools of the health profession, etc. to NLM site in Bethesda and to NCDC site in Decatur. k. Information on parking requirements and availability of utilities at Bethesda and Decatur. l. Proposed plans to convert Building #3 at Decatur for NCDC office use. 2• Information Available to Architects a. Original Plans of NLM and subsequent changes. b. NIH Utility & Electrical Plans. c. Site plan and properties of NIH. d. 1967 Feasibility study on proposed new facility for the NLM (Biomedical Communication Center, etc.) E. Meetings 1. August 21/22, 1967 - Atlanta a. Dr. Leiberman, Messrs. Barnett, McClellan, Farmer, Flint, and others from NMAC, Mr. Isbister (NLM), and Mr. Kilham (Architect), General Meeting. b. Mr. Isbister (NLM), and Mr. Kilham (Architect), Preliminary Planning of Study. 2. December 15, 1967 - Bethesda a. Messrs. Russell, Barnett (NMAC), Messrs. Kilham and Chu (Architects), Programming, 3. January 17, 1968 - Atlanta a. Dr. Leiberman, Messrs. Barnett, Farmer, (NMAC) Messrs. Kilham and Chu (Architects), General Meeting. b. Messrs. Watson and Buck (NCDC), Dr. Leiberman, Messrs. Barnett, Farmer (NMAC), Messrs. Kilham and Chu (Architects), Relation to NCDC plans. 4. January 18, 1968 - Bethesda a. Messrs. Russell, Hill (NLM), Messrs. Kilham and Chu (Architects), General Meeting, 5. February 19, 1968 - New York a. Messrs. Russell (NLM), and Barnett (NMAC), Messrs. Kilham and Chu (Architects), Review of Schemes and Alternatives. 6. February 26, 1968 - Bethesda a. Dr. Cummings and Mr. Russell (NLM), Mr, Barnett (NMAC), Messrs. Kilham and Chu (Architects), General Review. b. Mr. Kettl (NIH), Mr. Russell (NLM), and Mr. Chu (Architect), Parking & Utilities at NLM, 7. March 5, 1968 - Atlanta a. Messrs. Watson and Buck (NCDC), Mr. Barnett (NMAC), Messrs. Chu and Krieg (Architects), Parking and Utilities at NCDC. b. Dr. Leiberman, Messrs. McClellan, Barnett (NMAC), Messrs. Chu and Krieg (Architects), Review of Schemes. 6 8. April 9, 1968 - Bethesda a. Dr. Cummings and Mr. Russell (NLM), Mr. Kettl (NIH) Messrs. Kilham and Chu (Architects), General Review. F. Criteria & Assumptions 1. General a. Program. Based on the projected requirements of the NMAC by FY 1973 - a five year projection. b. NLM Program. It is assumed the program for additional New Facilities for the NLM (Feasibility Study of 1967) will have been completed by 1973. c. Future Growth. It is anticipated this new facility will be adequate for the needs of the NMAC for 5-10 additional years. d. NIH. At this writing the announcement has been made that the NLM will become a component part of the National Institutes of Health together with the Bureau of Health Manpower. It can only be noted at this time that the consolidation may affect the organization of the NMAC and may promote a wider range of activities, e. HS & MHA. It is further noted that the NCDC at Atlanta will become part of the newly organized Health Service & Mental Health Administration. 2. Particular to the NLM Site - Bethesda a. NLM. The existing building will remain the center of basic medical library functions. b, NLM Building. The existing NLM will be preserved in its architectural integrity as a symbol of the NLM. New additions will be connected at lower levels with superstructures designed to harmonize with the existing building, c. "Greenbelt". The existing "Greenbelt" will be preserved along the eastern (Wisconsin Ave.) and southern border of the NLM site; and no building will be permitted in this strip, d, NLM Expansion, It is assumed, for the purposes bf this study, that the New Facilities for the NLM (Feasibility Study of 1967), sometimes referred to as the Biomedical Communication Center, will be authorized. It is planned for the area south of the NLM and connected to it. e. NLM Stack Expansion. The parking space west of the NLM will continue to be held for future stack expansion of the NLM. f. NMAC Addition. For the purposes of this study only, and to facilitate comparison of the alternate proposal for the NMAC to remain at Atlanta, the program for the NMAC is being considered as an independent addition on the remaining available site to the north of the NLM but connected to it at lower levels. g. Modified Program. Recognizing that certain units will be duplicated and that some spaces can be shared, the program for the NMAC at Bethesda has been reduced accordingly with a resulting saving in space requirements. h. Integration. It is assumed that, if the conclusion from this study is that the NMAC shall move to Bethesda, then the program for the NMAC and for the New Facilities of the NLM will be reviewed for reorganization as a single administration and with spaces reallocated for the greatest efficiency. The overall amount of space required would, presumably, remain the same as that determined for the Modified Program, para, g, above. i. Utilities. New structures will obtain steam and chilled water from the central plant of the N.I.H. j. Parking. Additional parking of 170 cars will be required on the site for the projected 'personnel and visitors of the NMAC. It is proposed at this time that this be achieved by an extension of the parking structure on the south proposed for the "Biomedical Communication Center". It is to be noted, however, that with new overall reorganization and the developing plans for the Fogarty Center in the adjacent area to the north, the limitation of locating additional parking only on the NLM*s own site may be reconsidered. 3. Particular to the NCDC Site at Atlanta a. Existing Building. Existing Building #3 will be 7 retained by the NMAC and modified as required for its most efficient use. The sound stage, theater, laboratories, etc. costly to replace, will retain their present function as far as possible. b. The relative value of these specialized spaces retained, as compared to building them anew in Bethesda, is of particular interest, c. Additions. Additional space requirements will be planned on the NCDC site as an extension of existing Building #3, the planning of the combined structure organized for the most efficient operation. For the purposes of this study only, so that a fair comparison may be made with this proposal for the NLM site, alternatives will not be considered at this time. d. Shared Facilities. The use of NCDC facilities such as the Cafeteria and the Auditorium will con- tinue as at present, but the NCDC is emphatic this privilege cannot be granted much longer due to their own increasing demands, e. Utilities. The new building will obtain steam and chilled water for heating and air conditioning purposes from the central plant. The latter will require new underground lines to the Central Plant of the NCDC. f. Existing Utilities. Existing utility lines below grade to the east of Building #3 - direction of proposed expansion - shall not be disturbed. g. Traffic. The proposed addition shall not disturb the existing traffic circulation pattern of the NCDC site. h. Existing Parking. Existing parking spaces shall, in principle, be retained, with particular reference to the space occupied by the new wing, i. Additional parking. Surface parking space for 185 cars will be provided by the acquisition of new land by the NCDC with a cost allowance of $44,000 per acre. II. SURVEY A, Requirements 1. Feasibility Study "A study of the requirements for, and feasibility of constructing new or additional facilities for the National Medical Audiovisual Center (NMAC) for the purpose of accommodating the total space requirements of the present and planned program of the National Medical Audiovisual Center in the most efficient manner." 2. Scope The scope of the work to be performed is as follows: a. "Perform a survey of the utilization of space in the present NMAC facilities, including Building #3 of the National Communicable Disease Center complex and the temporary building in Chamblee, Georgia, now occupied by NMAC staff. This survey will relate broad functional and organizational activities to the number of square feet of space being utilized for those functions and activities." b. "Develop a recommended program of space requirements for NMAC for 1973. The program of requirements will include the gross and net square feet of space required to enable NMAC to carry out the program efficiently. c. To "develop a schematic plan for construction of facilities on the NLM site in Bethesda to meet the program of requirements of the NMAC for 1973. Such schematic plan must describe how the new facility would relate to existing and other proposed facilities for the NLM site. It must also describe the location of different functional activities within the proposed new structure and indicate how functional interrelationships have been accommodated within the schematic presentation." •d. "Develop schematic plans for retaining the NMAC in Atlanta. As an alternative to the move to Bethesda with recommendations on which functions and activities should be located in Building #3 of the National Communicable Disease Center complex and which should be located in a new facility to be 8 constructed at an unspecified site in Atlanta. The general characteristics of proposed space utilization should be described in the schematic plans for use of Building #3 and for construction of a new facility. The contractor must also describe how functional interrelationships among NMAC activities have been accommodated within his proposed schematic plans." e. "Estimate the cost of constructing the facilities in para. c. (Bethesda) and para. d. (Atlanta) above and the cost of any renovations of Building #3 required to carry out the schematic plans proposed in para. d. above. The cost of site acquisition for para. d. above will not be included in the estimate." f. "Describe the general design characteristics of the new facility proposed in para. c. (Bethesda) above, subject to the following constraints and other considerations: 1) The location of the facility will be within the area contiguous to the NLM considered available for this purpose in the Master Plan for the National Institutes of Health, The contractor will consult with the Chief, Research Facilities Planning Branch of the National Institutes of Health and take appropriate cognizance of total site planning and development for the NIH campus. 2) The general shape and design characteristics of the building must be harmonious with or complimentary to the present NLM facility and present and planned structures in the immediate area. 3) The dependence of the NLM on the NIH for utilities (electricity, chilled water, hot water, etc*) must be taken fully into account." 3. Report The analyses and recommendations required above will be consolidated in a final report which will contain "suitable graphic analyses, diagrammatic sketches, line perspectives, and models which effectively describe relationships between specific activities and the gross space requirements for* those activities*, with alternative solutions. The report will also contain general construction contract cost estimates for each possible solution, based on similar work performed elsewhere, but not reflecting precise cost estimation techniques usually associated with detailed design and specifications.” 4, Presentation The contractor should be prepared "to make suitable oral and visual presentations of his findings and recommendations to the NLM and interested planning groups." 5. Delivery "Delivery under this contract shall be made in two stages, as follows: a. First delivery will be made not later than one hundred days after execution of this contract, and shall consist of the descriptive survey required in paragraph 1 above, and a preliminary draft report concerning the analyses and recommendations required in paragraphs 2, 3, 4, 5, and 6, b. The second delivery shall be made no later than one hundred and fifty days after execution of this contract, and shall consist of a final report and presentation on all aspects of the study. One hundred copies of the report will be provided by the contractor." Note: This time was extended to April 30, 1968. B. Activities of the NMAC 1. Brief History of NMAC a. The NMAC had its beginning early in World War II, when the Malaria Control in War Areas program was created in downtown Atlanta, Georgia. This organization dealt with the training of professionals and sub-professionals in a malaria eradication program. A motion picture program was created to document such typical activities as spraying, ditch digging, and larvaciding. b. The Malaria Control in War Areas program was soon reorganized as the Communicable Disease Center, with the broader mission in the total field of infectious diseases. 9 c. As the CDC grew, its audiovisual activities grew along with it. It continued as part of the CDC training branch program when the CDC moved into its new quarters in 1960. d. By 1961 it became the Medical Audiovisual Branch of the CDC and began to expand to service the demands of other components of the Public Health Service. e. This trend continued until March of 1963 when the Surgeon General designated it the Public Health Service Audiovisual Facility whose function was to serve as the focal point for the production, utilization and distribution of all audiovisual forms in support of the mission of the Public Health Service and allied Government programs. f. Finally, in July of 1967, the Public Health Service Audiovisual Facility was renamed the National Medical Audiovisual Center and became a component of the National Library of Medicine. 2. Present Organization of the NMAC (See Exhibit 3, page 10 ) a. The National Medical Audiovisual Center, as it is now constituted, employs a professional and technical staff of 143 persons, b. It is under the direct administration of The Office of the Director - who reports in turn to the Director of the NLM. c. The present facility is organized in six Sections, as hereinafter described, further broken down into a total of twenty four Units. d. The six Sections are: 1) Acquisition, Retention and Distribution. 2) Audiovisual Systems Planning 3) Cataloging and Special Reference 4) Educational Studies and Development 5) Graphic and Photographic Arts 6) Motion Picture and Television 3. Office of The Director a. Plans, directs, conducts, and coordinates a National Program in Bio-Medical Audiovisual communication. b. Provides professional consultation in selected areas of audiovisual communication. c. Provides program management support to the functions of the Center, d. Provides background medical audiovisual information and/or data on all matters related to biomedicine. e. Initiates, develops and executes special projects commensurate with the overall mission of the Center. 10 N LM orUI UDINd AT P£CATL/R 11 4. Sectional Activities of the M4AC a. Acquisition, Retention, and Distribution Section 1) Acquires, maintains, catalogs and services a national archive of medical motion pictures for historical and research purposes. 2) Researches, acquires, screens and evaluates productions from world-wide source material. 3) Reviews and evaluates unedited stock footage for retention purposes and catalogs it. 4) Receives, stores and issues duplicating films (reprint materials). 5) Maintains a collection of still photographs, original color transparencies, negatives, and original graphic art work. 6) Serves as the Public Health Service world-wide dis- tribution center for medical and allied science films, film strips, slides, and other audiovisuals. 7) Maintains distribution data on all PHS films, film strips, slides and other audiovisuals, including material received from other sources and made available for distribution. Filing Still Pictures Canned Audiovisuals Mailinn Out Films Exhibit 4. 12 £HAMPU£E AHN^X. MAIN PUIUOIMd AT P£CATl/R b. Audiovisual Systems Planning Section 1) Plans and conducts a program of communication systems planning and consultation in schools of health professions. 2) Surveys and evaluates existing learning and teaching facilities and conducts design studies to obtain optimum environmental conditions for the most effective use of audiovisual materials. 3) Plans and develops basic design standards for communication systems in new and existing facilities• 4) Develops prototype learning spaces. facilities• Survey at a Medical School Discussing equipment systems Indoctrinating educators Exhibit 5. OHAMPUge AMN0* MAIN &u\ivim AT P£CATL/R 13 c. Cataloging and Special Reference Section 1) Publishes catalogs of medical films, including Film Reference Guide for Medicine and Allied Sciences, the Public Health Film Catalog, and comprehensive catalogs in specified subject areas. 2) Collects, correlates, and stores information on health and medical audiovisuals, without regard to origin, and provides reference services on this material. Filing AV s Laying out of Catalog Retrieving a Subject Exhibit 6* 14 CHAIAPLet ANNg* MAIN 0UIUD(N<5 AT MCATUR d. Educational Studies and Development Section 1) Aids schools of the health professions in the application of audiovisual aids and techniques to their curriculum. 2) Advises health and medical personnel on the most effective use of audiovisual aids and resources. 3) Cooperates with and assists national and inter- national agencies and societies in the exchange of audiovisual educational information. 4) Develops teaching packages, including educational materials for use with audiovisual teaching aids and devices. 5) Analyzes national lohg-range educational needs in bio-medical communications. 6) Performs evaluation of existing and proposed bio-medical communication aids and techniques, and provides consultation services. and devices. Conferring with Educators Planning a course Conducting a Workshop Exhibit 7. CHAMPUge ANNg* MAIN &UlUPINd AT PfcCATUK 15 e. Graphic and Photographic Arts Section 1) Provides graphic and photographic arts, photo- micrography, and special design services. 2) Produces film strips, slide series, and exhibits, and furnishes supportive graphics for motion picture production. 3) Provides design and layout for utilization materials and supports for other special publication needs. Art Unit Photomicrography Unit Still Picture Printing Exhibit 8. 16 CHAMPUgC ANN£* MAIN 0UlUDINd AT P£6ATD* f. Motion and Television Section 1) Provides motion picture and television ideas, abilities, techniques, facilities, equipment, and other production services to Public Health Services and other related health and medical agencies• 2) Plans, develops, and promotes motion picture programs and television production to accelerate the dissemination of information relating to research and other medical activities. 3) Prepare special materials for television, including filmed programs and spot announcements. Directing a television show Production on the Sound Stage Film editing - sound Exhibit 9# C. Growth of Activities 1. The Record a. The history of the Audiovisual Center indicates a steady growth of activities since its beginning as the Malaria Control in War Area Program more than two decades ago. b. The pattern of growth may be exemplified by the record of film distribution shown in Exhibit 10, this page, 1) Relatively small and uneven growth in early years. 2) Significant increases beginning 1958. 3) Growth continued as it moved into its present building in 1960, becoming a ’’Branch" of the CDC.. 4) Growth at an exponential rate since it was designated as the Public Health Service Audio- visual Facility in 1963. c. The growth of activities in earlier years was primarily the result of meeting demands of the programs of the CDC. As professional and technical capabilities advanced, stature gained, and facilities improved, demands became greater not only from CDC, but more important, from other components of the Public Health Service. Today, not less than 20% of the NMAC capabilities are devoted to CDC activities. 2. Projected Growth - FY1969 - FY1973 The establishment of NMAC as a component of the NLM anticipates the beginning of a new period of growth, characterized not only by the broader contacts of the NLM but also by the more efficient and rapid dissemination of bio-medical and allied health informa- tion by means of the rapidly developing technology of communication, together with the specialized education and training of the manpower required to use the material and equipment effectively. The projected growth has been estimated by consideration of these factors : a. Growth of the traditional NMAC activities as indicated by the projected production schedules of the various NMAC Sections. 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