29850. Shredded wheat.    (F.D.C. No. 50593.    S. No. 58-517 A.)
QUANTITY: 50 cases, each containing 24 10%-oz. 12-biscuit pkgs., at Kansas 
City, Kans.
SHIPPED:   8-24-64, from Peoria, Ill., by National Biscuit Co., Chicago, Ill.
LABEL IN PART: (Pkg.) "Nabisco Shredded Wheat * * * Nabisco Breakfast 
Table Almanac Vol. 1. * * * A Reliable Guide * * * Cholesterol and 
You * * * National Biscuit Company Special Products Division, New York, 
N.Y."
LIBELED :   9-24-64, Dist. Kans.
CHARGE: 403(a)—when shipped, the labeling of the article was false and mis- 
leading in that it contained statements which represented and suggested that 
the article was adequate and effective to lower blood cholesterol levels and 
to prevent and treat serious heart illnesses, excessive cholesterol accumulation 
in the arteries, strokes, diseases affecting the extremities when caused by 
cholesterol deposits in the foot and leg arteries, and that use of the article 
would contribute significant quantities of vegetable fat to the diet for the 
purposes of reduction of blood cholesterol.
DISPOSITION:   12-9-64.   Default—delivered to charitable institutions.