27346. Margarine.   (F.D.C. No. 45293.   S. No. 3-416 R.) 
QTJANTITT :   528 cases, 30   1-lb. pkgs. each, at Washington, D.C.
SHIPPED :   Between 11-12-60 and 12-12-60, from Hillside, N.J., by Kraft Foods.
LABEL IN PART: (Pkg.) "Important News! Parkay now has Extra Nourish- 
ment! * * * Kraft's Parkay * * * Margarine * * * 4 Quarters * * * New 
Parkay supplies you and your family with healthful extra nourishment . . . 
at no extra cost. In fact, new Parkay contains more Vitamin A, more Vitamin 
D, more protein, more calcium and more phosphorus, than any other leading 
spread.* New Parkay even contains important liquid vegetable oil! * * * 
Kraft Foods, Chicago 90, Ill., Div. National Dairy Products Corp."
LIBELED :   12-14-60, Dist. Columbia.
CHARGE: 403(a)—when shipped, the label statements "Extra Nourishing," 
"supplies you and your family with healthful extra nourishment" and "Extra 
Nourishment!" represented and suggested that the article contained a signif- 
icantly greater nourishment than margarine and similar spreads generally 
available, which representations and suggestions were false and misleading 
since they were contrary to fact; and the label statement "In fact, new 
Parkay contains more Vitamin A, more Vitamin D, more protein, more cal- 
cium and more phosphorus, than any other leading spread," represented and 
suggested that the article was of greater nutritional value because it con- 
tained significantly greater amounts of vitamin A, vitamin D, protein, calcium, 
and phosphorus than margarine and other similar spreads generally available, 
and that the article contained significant amounts of protein, calcium, and 
phosphorus for special dietary use, which statement was false and misleading 
since it was contrary to fact; and 403(f)—the article was margarine, and 
the name of the food "Margarine" was not prominently placed on its label 
or labeling with such conspicuousness (as compared with other words, state- 
ments, designs or devices in the labeling), as to render it likely to be read 
and understood by the ordinary individual under customary conditions of 
purchase and use.
DISPOSITION :   6-2-61.   Default—destruction.
VITAMIN, MINERAL, AND OTHER PRODUCTS OF 
SPECIAL DIETARY SIGNIFICANCE