14902. Adulteration and misbranding of Vita Orange. U. S. v. 10 Cases, etc. (F. D. C. No. 26096. Sample Nos. 5308-K to 5310-K, incl.) LIBEL FILED : On or about December 1,1948, District of Rhode Island. ALLEGED SHIPMENT: On or about September 2 and 18, 1948, by the California Fruit Juice Co., from Waltham, Mass. PRODUCT: 10 cases, each containing 12 1-quart bottles; 15 cases, each con- taining 6 half-gallon bottles; and 39 1-gallon bottles, of Vita Orange at New- port, R. I., together with a number of circulars entitled "The Good Morning to Health." Examination showed that the product was a mixture of orange juice, orange oil, water, acid, sugar, and artificial color, and that it contained approximately 5,000 U. S. P. units of vitamin C per one-half gallon. LABEL IN PART: (Bottle) "Vita Orange with Vitamins Added." NATUEE OV CHARGE: Adulteration, Section 402 (b) (4), artificial color had been added to the article and mixed and packed with it so as to make it appear to have more orange juice than it actually contained and thus to be better or of greater value than it was. Misbranding, Section 403 (a), the name "Vita Orange" and certain state- ments on the circulars were false and misleading since they represented and suggested that the article was nutritionally better than orange juice; that it was a better source of vitamins than orange juice; that it would be effective to promote health and healthy bones, teeth, and gums; and that it would be effective in the treatment of colds and prevention of infections. The article was not nutritionally better than orange juice; it was not a better source of vitamins than orange juice; and it would not be effective for the purposes represented. The article was alleged also to be misbranded under the provisions of the law applicable to drugs, as reported in -notices of judgment on drugs and devices, No. 2785. DISPOSITION: February 2, 1949. Default decree of condemnation. The court ordered that the circulars be destroyed and the product be delivered to a charitable institution.