29249. Misbranding of cake flour.    U. S. v. 37 Cases and 25 Cases of Cake Flour.
Consent decrees of condemnation.    Product  released  under bond  for 
relabeling.     (F. & D. Nos. 42999, 43000.    Sample Nos. 24652-D, 24653-D.)
This product was bleached flour and its label failed to bear a conspicuous 
declaration of that fact, since the word "Bleached" was printed on the bottom 
of the package.
On June 30. 1938, the United States attorney for the Eastern District of 
Missouri, acting upon a report by the Secretary of Agriculture, flied in the 
district court two libels praying seizure and condemnation of 62 cases, each 
containing a number of packages of cake flour, at St. Louis, Mo.; alleging that 
the article had been shipped in interstate commerce on or about May 25 and 
June 8, 1938, from Alton, Ill., by Stanard Tilton Milling Co.; and charging 
misbranding in violation of the Food and Drugs Act. The article was labeled 
in part: (Package, main panel) "Stanard's Royal Patent Cake Flour * * * 
Stanard Tilton Milling Co. St Louis—Alton—Dallas"; (package, bottom) 
"Stanard Royal Patent Cake Flour Bleached."
The article was alleged to be misbranded in that the prominent designation   ( 
"Cake Flour" was false and misleading and tended to deceive and mislead the 
purchaser when applied to bleached flour; and in that it was labeled so as to 
deceive and mislead the purchaser, since the label failed to bear a clear state-
ment indicating that the flour was bleached and the inconspicuous declaration 
printed on the bottom of the package did not correct the misleading impression. 
On July 7, 1938, Stanard Tilton Milling Co., claimant, having consented to 
the entry of decrees, judgments of condemnation were entered and the product 
was ordered released under bond conditioned that it be relabeled.
HABET L. BEOWN, Acting Secretary of Agriculture.