6217. Abundavita vitamin tablets, Abundavita mineral tablets, and Abundagreen.
(F.D.C. No. 44197.    S. Nos. 50-087/8 P, 50-622 P, 71-058/9 P.)
QUANTITY:   14 cases, each containing 12 btls., of Abundavita mineral tablets;
6 cases, each containing 24   1-lb. bags of Abundagreen; and 104 btls. of Abun-
davita vitamin tablets at Cincinnati, Ohio, in possession of Bruce Helvie.
SHIPPED :    On various dates during the latter part of 1959 and in January 1960,
from Long Beach, Calif., by Abundavita Corp. of America.
LABEL IN PART : (Btl.) "Abundavita Food Supplement Mineral Tablets Natural
or Organic * * * In an exclusive * Hunza Base (* Specially Prepared Selected
Grasses Grown on the Hunza Farm in Natural Occurring Glacial Silt) * * *
Formulated for and Distributed by Abundavita Corporation of America * * *
Long Beach, California"; (bag) "All Purpose Abundagreen Natural Organic
From Specially Prepared Selected Grasses Grown on the Hunza Farm in
Natural Occurring Glacial Silt * * * Abundavita Corporation of America
*?* * Long Beach 5, Calif."; and (btl.) "Abundavita Food Supplement Vitamin
Tablets * * * Two tablets daily will supply * * * In an exclusive *Hunza
Base (* Specially Prepared Selected Grasses Grown on the Hunza Farm in
Natural Occurring Glacial Silt)  * * * Abundavita Corporation of America
*?* * Long Beach 5, Calif."
ACCOMPANYING LABELING : Booklet entitled "A New Way of Life For You and
Your Family"; leaflets entitled "A New Way of Life," "The Hunza Farm,"
"Abundavita Food Supplement," and "Abundavita Beverage"; window sign
entitled "Don't Grow Old Too Young! Eat Hunza Grass and Abundavita";
and placards entitled "How Do You Feel ..." and "Most Economical * * *
Abundavita and Hunza."
RESULTS OF INVESTIGATION : The booklet and leaflets were received by the dealer
from or on behalf of the Abundavita Corp. of America and the window sign
and placards were prepared locally by or on behalf of the dealer.
CHARGE: 502(a)-when shipped and while held for sale, the labeling of the
articles contained false and misleading representations that the articles were
adequate and effective to produce longevity and superb, perfect, and radiant
health, happiness, hardihood, vigor, and good eyesight; resulted in men being
active and sexually potent until age 100; resulted in women being beautiful and
youthful in their 70's and 80's; prevented chronic illness; produced muscular
fitness; conditioned the intestines and aided bowel movements; appeased the
appetite and controlled weight; deodorized the body; cleaned and lubricated
the intestinal tract, including the colon; allayed putrefaction in the colon;
stimulated action of the colon; that the articles were adequate and effective
for the treatment and prevention of headaches, irritability, nervousness, and
mental depression; fatigue; dizziness; vague aches and pains; neuritis; in-
somnia ; loss of muscle tone; weakness; loss of weight; indigestion; digestive
upsets; loss of appetite; diarrhea; constipation; inflammation of the mouth;
sores about the angles of the mouth; reddening of the lips; swelling and red-
ness of the tongue; and dryness of hair or skin.
The libel alleged also that the articles were misbranded under the provisions
of the law applicable to foods, as reported in notices of judgment on foods.
DISPOSITION : 5-25-60. Consent-claimed by Bruce Helvie, and ordered re-
leased under bond for relabeling.